Staffen Trucking is a multi-generational family construction business dating back to 1954 in Buffalo, New York.

Roll-up-your-sleeves work ethic, strategic rigor, accountability and familial relationships are in my DNA.

An Art Director/Designer/Creative Director by trade since graduating from Art Center College of Design in Pasadena, CA.

I’ve spent most of my career working for the man at agencies like DDB, Ogilvy, Chiat/Day and Arnold Worldwide until starting Staffen Trucking LLC in 2016.

Creatively Strategic.

A delicate balance of creativity and strategic thinking is key to developing creative platform ideas capable of catalyzing sustainable business advantage.

Creativity is a business.

Creativity can be a competitive business advantage. Great creative work wins both hearts and minds, and ultimately should have an impact on your bottom line.

People care about brands.

But not all brands. They care about differentiated brands with clear positioning and values they want to align with. Brands that transcend categories.

Big agency thinking.

The oomph and experience of the kind of thinking big, network agencies used to provide — smaller, grittier and faster.

AI is a tool.

AI doesn’t replace storytelling or creative thinking. Technology is a great equalizer. But poetry and artistry are what really make a difference.

Give a shit.

Being strategically creative requires a bizarre balance between not giving a shit and really giving a shit, all at the same time.