Casabella Power Spin Scrubber A tool that feels like a toy

Using the ASMR-driven “Clean Tok” trend as both insight and inspo, we created the platform of “Casabella products make the process of cleaning as satisfying as the results” for the brand.

With this creative north star and help with friends at Recreation Films and Wellcom Worldwide, we created this online video that worked as a foundation for a fully-integrated suite of assets across all digital and social touchpoints for the Power Spin family of products.

Results: Named “Tool that feels more like a toy” by RealSimple 2025 Smart Cleaning Awards.