Sharpie + Nike Self-expression writ large

With a Sharpie in your hand, the world is what you make it. Make it loud. Make it proud. Make your mark. Tell your story. Be bigger and bolder. Be more.

More than a marker. More than a shoe. More than an athlete. This collaboration between Sharpie, Nike and Lebron James’ UNINTERRUPTED Brand gave athletes another way to boldly express themselves and tell their stories.

It’s only fitting that iconic Sharpie Markers collaborated with Nike’s best-selling shoe of all-time as a vehicle for self-expression.

Results: The limited-edition shoes sold out. 90% of households have more than one Sharpie. Ubiquitous & iconic.

Brand and Creative Strategy
Platform Development

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